The Sweet Journey of Caloneya's Party Needs Shop

A Curious Beginning Caloneya's sweet journey began in early 2014 when the owner, Mrs. Aloha Bondoc, sparked by a simple curiosity to bake customized sweets, especially cakes. What started as a hobby quickly transformed into a passion project, and before long, Caloneya's delicious creations became the go-to after-meal desserts for friends and family.

A Passion Turned Profession With over a decade of experience working in a pharmacy and a year spent abroad, the owner of Caloneya's returned to the Philippines to be with her children and with a newfound love for baking. What began as a hobby soon evolved into a means to make a living and generate extra income, as the demand for her delectable cakes, cupcakes, and cookies continued to grow.

Building a Brand with DTI The Department of Trade and Industry (DTI) played a crucial role in shaping Caloneya's business journey. As a registered business with a DTI certificate, CALONEYA's gained credibility and recognition in the local market. The DTI's support provided the opportunity to introduce her products to fellow Kapampangan people through trade fairs, further establishing the brand as a trusted name in the industry. 

From Home Kitchen to Physical Store. After nine successful years of home-based baking and selling out countless batches of cakes, cupcakes, and cookies, Mrs. Aloha Bondoc took the next big step in its entrepreneurial journey. On September 8, 2023, the owner fulfilled a long-held dream by opening Caloneya's first physical store located in San Nicolas, Arayat, Pampanga. The new storefront not only showcases her mouthwatering creations but also serves as a testament to the owner's dedication, hard work, and unwavering commitment to quality. 

A Quote to Inspire. Reflecting on the journey, Mrs. Aloha Bondoc, the woman behind Caloneya's shares a powerful insight: "A man's future is uncertain, but if we shape what we want to see in it, just keep going." This quote encapsulates the spirit of perseverance, creativity, and determination that has fueled her success story from its humble beginnings to becoming a beloved brand.In just a few years, Caloneya's Party Needs Shop has transformed from a curious hobby into a thriving business, serving delicious treats and spreading joy to customers across the community. With a strong foundation, unwavering passion, and continuous support from loyal customers and organizations like DTI, Caloneya's Party Needs Shop is poised for even greater success in the years to come.