Illuminating the Art of Visual Merchandising

In today's evolving retail landscape, the importance of effective Visual Merchandising cannot be overstated. It's not just about showcasing products; it's about creating a memorable shopping experience that lingers in customers' minds. 

Recognizing this significance in the marketing realm, DTI Pampanga took proactive steps to organize a seminar specifically tailored for Pampanga exhibitors participating in the Likha ng Central Luzon 2023 event.  The seminar was conducted on October 17, 2023 at at the Department of Trade and Industry (DTI) Region 3 Conference Room, in Maimpis, San Fernando, Pampanga.  The seminar featured the expertise of Ryan P. Roberto and Novia Zapata who shared invaluable insights about the Elements of Visual Merchandising, the AIDA marketing model, the 4Ds of Visual Merchandising, and the four essential steps in this art form.

The seminar offered a comprehensive understanding of Visual Merchandising, from fundamental concepts to advanced strategies.  Attendees were provided with knowledge that will help them enhance their product displays and boost sales.

With the insights gained from this seminar, the Pampanga exhibitors are better equipped to create visually appealing and effective displays, ultimately driving their businesses to greater success in the competitive retail industry.